A logo is an often overlooked, but critical part of a business or organization’s correspondence, advertisement and overall presence. Your logo is a snapshot of what your business is, and leaves a strong first impression on a customer. So what differentiates a good logo from a bad logo? Can a logo be too complicated? What colors should you use? Here are a couple rules of thumb to hold to as we design a quick mock-up for a fictional aerospace component manufacturer, we’ll call this fictional company Koeing.