I’ve been running into alot of businesses lately trying to hop aboard the social media craze. One of the first things businesses do when trying to do so is create a Facebook page for their business, and that’s actually a great idea. However It’s a little tricky directing users to your page when your facebook url takes up half your screen. Luckily enough, last year Facebook introduced vanity url’s, making directing traffic to your Facebook page much easier. I highly encourage anyone with a band, business or organization Facebook account to register a vanity url while you still can. Read the rest of this entry »

The overarching goal of commissioning Search Engine Optimization is to increase website traffic, not simply get your ad to show up on a Google search. Website owners need to always remember this, as your website ranking doesn’t do much good if you have no idea as to whether or not people are actually visiting your website! Read the rest of this entry »

A logo is an often overlooked, but critical part of a business or organization’s correspondence, advertisement and overall presence. Your logo is a snapshot of what your business is, and leaves a strong first impression on a customer. So what differentiates a good logo from a bad logo? Can a logo be too complicated? What colors should you use? Here are a couple rules of thumb to hold to as we design a quick mock-up for a fictional aerospace component manufacturer, we’ll call this fictional company Koeing. Read the rest of this entry »

I’ll be the first to admit, when I first delved into the pool of social networking websites many years back, I was more than a little overwhelmed. I remember 6 years ago when a hip hop artist referred to his Myspace page during an interview, I thought the concept of people posting information about themselves online was a little strange at the least. Funny thing is now I find myself using at least 5 social networking websites regularly and still have to work at keeping up with how fast the online communities move! Below I’ve put together a quick write up on what certain popular social networking websites are beneficial for. I’m aware that there are at least a dozen other social networking “super powers”, but I felt these would make for a quick read for beginners. Read the rest of this entry »

Who are you, really? And why should I trust you? Without face-to-face contact or a trusted middle-man that’s vouched for you, visitors to your web site often have these two questions paramount in their minds when considering doing business with you. Use these five elements to boost your perceived trustworthiness and coax possible customers to step forward and buy. Read the rest of this entry »

Trident’s marketing segment is growing! Most notably we’ve experienced a spurt of new clients in the music industry, which we certainly welcome. Just like with a standard business, a professional musical band/group needs a marketing strategy. That’s where we come in.

I figure I’ll take this recent trend as an excuse to do a write up on an effective system for promotion for a music group, whether it’s done by us or them. In essence what we’re creating is the equivalent of a brand; a memorable and effective look that will not only exert the band’s mission, but help get their name out in the process. Read the rest of this entry »