One of the first things I commonly see in an entry-level designer is enthusiasm for crazy fonts, color combinations, and overly busy backgrounds. If a 20/20 vision reader has to slowly scan or squint to read your work, how accessible must that page be for those with poorer vision, or partial color-blindness? Read the rest of this entry »

When a web designer is starting to get the hang of css, cms, flash and/or xhtml application based web development software, they often find it tempting to jam as much cool content as possible. This is understandable since the first thing you want to do when you find a cool new script or widget is try it out and show it off, however when you bog down your website with tons of meaningless features it detracts from the overall objective of the website much of the time. Whoever may be visiting your website may be confused by the overall clutter of the website, and in-turn may end up being detracted from it! Below I’ve put together just a few design principles I notice very often when surfing the web, as well as reviewing client pre-Trident webpages. Read the rest of this entry »

Who are you, really? And why should I trust you? Without face-to-face contact or a trusted middle-man that’s vouched for you, visitors to your web site often have these two questions paramount in their minds when considering doing business with you. Use these five elements to boost your perceived trustworthiness and coax possible customers to step forward and buy. Read the rest of this entry »