Who are you, really? And why should I trust you? Without face-to-face contact or a trusted middle-man that’s vouched for you, visitors to your web site often have these two questions paramount in their minds when considering doing business with you. Use these five elements to boost your perceived trustworthiness and coax possible customers to step forward and buy. Read the rest of this entry »

Trident’s marketing segment is growing! Most notably we’ve experienced a spurt of new clients in the music industry, which we certainly welcome. Just like with a standard business, a professional musical band/group needs a marketing strategy. That’s where we come in.

I figure I’ll take this recent trend as an excuse to do a write up on an effective system for promotion for a music group, whether it’s done by us or them. In essence what we’re creating is the equivalent of a brand; a memorable and effective look that will not only exert the band’s mission, but help get their name out in the process. Read the rest of this entry »