Trident’s marketing segment is growing! Most notably we’ve experienced a spurt of new clients in the music industry, which we certainly welcome. Just like with a standard business, a professional musical band/group needs a marketing strategy. That’s where we come in.

I figure I’ll take this recent trend as an excuse to do a write up on an effective system for promotion for a music group, whether it’s done by us or them. In essence what we’re creating is the equivalent of a brand; a memorable and effective look that will not only exert the band’s mission, but help get their name out in the process. Read the rest of this entry »