The overarching goal of commissioning Search Engine Optimization is to increase website traffic, not simply get your ad to show up on a Google search. Website owners need to always remember this, as your website ranking doesn’t do much good if you have no idea as to whether or not people are actually visiting your website!

On all website installations, I currently install Google Analytics. Presuming you’ve had your website optimized for Search Engines already, it’s paramount that you keep track of what is going on with your targeted consumers. Analytics software like Google Analytics, Going Up, Yahoo Analytics and Clicky provide comprehensive reporting of how much traffic your website is receiving, where it’s coming from and how it’s navigating. Even an hour a week will give you much better insight as to how your social networking, content and offline advertising efforts are affecting your website traffic.