Official Google Optimization Tools

Feb 07
2010

That’s right- Google is not your enemy when your optimizing your website for search engines! If you’d like to get your SEO skills up, or just improve the SEO of your own site, Google’s Webmaster section has a wealth of information to help you get your websites rank up.

They’ve even put together a full blown Search Engine Optimization ebook on good SEO practices, which I highly recommend taking a look at. Once you give that a look over, if you’d like to dive deeper into SEO, I’d recommend learning about creating Sitemaps, It’s a great way to get your ranking up faster as they give Google a guideline as to how to index your website.

As I mentioned my previous article “Assessing Website Traffic“, you won’t know how successful your SEO campaign really is until you see how much traffic it’s generating. That said, if your pushing SEO, make sure your tracking results.

Assessing Website Traffic

Jan 03
2010

The overarching goal of commissioning Search Engine Optimization is to increase website traffic, not simply get your ad to show up on a Google search. Website owners need to always remember this, as your website ranking doesn’t do much good if you have no idea as to whether or not people are actually visiting your website! Read the rest of this entry »

Does your Website need a Redesign?

Aug 11
2009
sketch

Whether you have a high-tech good looking website, or an older website that “gets the job done”, you may be losing potential clients due to overlooked effective design principles. A website may look great, but have poor Search Engine Optimization making it hard to find your well designed website. On the other end of the spectrum the website may look outdated, with old technology that hasn’t been updated in a while loses search engine ranking due to Search Engines thinking that your website is dormant or dead. Either way your losing potential customers, which means your losing potential revenue. Read the rest of this entry »